1

The Effect of Media Advertising on Brand Consideration and Choice

Année:
2011
Langue:
english
Fichier:
PDF, 354 KB
english, 2011
2

BAYESIAN THRESHOLD AUTOREGRESSIVE MODELS FOR NONLINEAR TIME SERIES

Année:
1993
Langue:
english
Fichier:
PDF, 670 KB
english, 1993
3

Price customization using price thresholds estimated from scanner panel data

Année:
2006
Langue:
english
Fichier:
PDF, 232 KB
english, 2006
4

Dynamic Brand Satiation

Année:
2012
Langue:
english
Fichier:
PDF, 314 KB
english, 2012
5

Estimating Heterogeneous Price Thresholds

Année:
2006
Langue:
english
Fichier:
PDF, 1.62 MB
english, 2006
6

Research Note—Estimating Heterogeneous Price Thresholds

Année:
2006
Langue:
english
Fichier:
PDF, 183 KB
english, 2006
7

A brand choice model for TV advertising management using single-source data

Année:
2011
Langue:
english
Fichier:
PDF, 357 KB
english, 2011
8

Combined forecasts from linear and nonlinear time series models

Année:
2002
Langue:
english
Fichier:
PDF, 1.23 MB
english, 2002
9

Hierarchical Bayes Modeling of the Customer Satisfaction Index

Année:
2011
Langue:
english
Fichier:
PDF, 1.91 MB
english, 2011
10

Measuring delayed and long‐term effects of pricing decisions on market share

Année:
2004
Langue:
english
Fichier:
PDF, 531 KB
english, 2004
11

A brand choice model for TV advertising management using single-source data

Année:
2011
Langue:
english
Fichier:
PDF, 1.64 MB
english, 2011
15

Modeling heterogeneous effective advertising stock using single-source data

Année:
2008
Langue:
english
Fichier:
PDF, 378 KB
english, 2008
21

An F-type small sample simultaneous test for nested linear regression models

Année:
1990
Langue:
english
Fichier:
PDF, 570 KB
english, 1990
25

Dynamic Brand Satiation

Année:
2011
Langue:
english
Fichier:
PDF, 307 KB
english, 2011
28

The Effect of Media Advertising on Brand Consideration and Choice

Année:
2009
Langue:
english
Fichier:
PDF, 250 KB
english, 2009